Opening a restaurant seems to be the cool thing to do these days. With the internet, everyone can be a critic. Everyone can be a foodie. Anyone can learn how to cook. Anyone can mix a drink. Everyone’s an expert. Everyone can dream.
Armed with that knowledge, starting your own restaurant seems easy enough: you write a restaurant business plan and get going, right? You can even do all of that over the internet.
Maybe it is just that easy, but do you have the personality traits necessary to survive in the service industry?
- If you’re sensitive or easily offended, then you can’t own a restaurant
- If you always have to be in control, then you can’t own a restaurant.
- If you don’t understand what loyalty is and what it means to be part of a family, then you can’t own a restaurant.
- If you find it hard to adapt and move on, you can’t own a restaurant.
An owner and an employee in the service industry possesses all the above. To be an owner:
You have to be tough. Criticism is a part of being a business owner. It’s how you’ll gauge your restaurant’s public image, and you’ll take criticism into account when making business decisions.
You’ll also be working with people who have a much different background, upbringing, and personal history than yours. You have to understand that and be able to work with different personas.
You have to be open. There are people in this world who believe that because their name is on the door or on the ownership paperwork, then they have ultimate control. If you think like that, you won’t last long.
In the bedlam that is a breakfast, brunch, lunch or dinner rush you need one person in charge to provide direction and leadership. But during down times you have to be willing to take suggestions from your employees. They deal with every one of your customers. You don’t.
You must create and inspire loyalty. Show loyalty to gain loyalty. Show respect to gain respect. Show love and you will be loved.
If you are willing to take care of your employees, they will take care of you.
You must adapt. The current food culture is a trend. It does seem to be growing stronger, but that growth will come to an end someday.
Within that time, tastes will change, dining preferences will change, the way restaurants do business will change. You must be willing and able to adapt to the changes.
Let me know how you feel about owning a restaurant now that you’ve gotten some detailed information on how life in the service industry will be.
If you’re ready for the challenges of opening a restaurant and feel you have the skills then let’s talk about your restaurant business idea.