Choosing a name is intensely personal and important to each and every individual. Some like to go generic, some like to name their restaurant after a family member, some like to have a quirky name.
Choosing the right name is, however, an important step in the process of opening a restaurant. So, no matter which name you choose, there are a few things to keep in mind.
Your business, you get to choose the name.
The only exception to this would be if you are not the majority owner of the restaurant.
Keep your demographic and concept in mind.
Choose a name that is appropriate to your surroundings and the type of customer you want to attract.
Make it stand out in the crowd.
Remember, you’re going to have competition no matter what your concept. Make sure your name is memorable.
It must give consumers an idea of what your concept is.
Let’s face it, if you walked past a restaurant called The Jade Palace, chances are you would know immediately that it’s a Chinese restaurant. Or if you passed by a place called Tortellini’s you could probably put money on it that’s an Italian restaurant.
Make sure you name says it all, isn’t too obscure and is easy to spell.
Don’t be afraid to change the name.
Social media, the media, and your customers will be only to happy to let you know what they think of your restaurant’s name. Try not to have an ego and consider changing if you find it’s not appropriate or doesn’t follow any of the rules above.
Choosing a name seems like such simple step, but there are so many factors to keep in mind when doing so. This name will embody the identity of your restaurant, so choose carefully.
Follow me at Serviceable as I go through the steps of opening a restaurant from an operator’s point of view.
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