When Does the Restaurant Customer Experience Begin and End?

A few years ago, I would have told you it begins the minute a customer steps into your restaurant. But I’ve come to find that’s simply not the case.  Where do you think the customer experience begins? This is a question I’ve asked of every class of management trainees and I get a different consensus…

How Can Small Hotels and Restaurants Use Social Media?

The big guys already include social media as a major part of their marketing plan, but how can independent owners of small hotels and restaurants use it and still have time to run their business? When I was running my little sandwich deli I was very inexperienced and naive. I had worked for a few…

Serviceable Update and News

Hello, Followers. It’s been about a week since I’ve last posted so I wanted to touch base with you. I wanted to let you know about a few new and exciting things I’m working on for near future which I think will help you as you run your business. New Website Launch. First, I’ll be…

Important Social Media Marketing Trends for the Service Industry in 2016

The new year brings the opportunity to discuss what we think some of the important social media marketing trends for the service industry will be in 2016. The importance of social media will only increase in the future, which means it’s important for business operators and owners to stay up to date. It’s never a…

Freebies: Which free gifts work best?

Free stay. Free drinks. Free breakfast. Kids eat free. It seems that offering freebies has become the “go-to” marketing tactic by hospitality and service industry businesses these days. Priceline.com even has a whole page on their site dedicated to Hotel Freebies. The page allows you to search through thousands of hotels offering discounts on stays,…